Powerlifting Coaching · NYC + Online · Est. 2020

Real athletes.Real results.

We don't just sell you a program.We coach you to your next All-Time PR.

Apply to Join The Team — Takes 5 Mins See the results
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Lifters Coached
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Meet Performances
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Lbs Added To Comp Totals
2020
Established
The Gains Club — Real Results

The Strength Over Everything Effect.

Lifters who have hit MASSIVE total PRs in sanctioned meets under Coach Joey.Real before-and-after transformations. Swipe through the work.

Drag / swipe5 athletes

Want numbers like these next to your name?

Apply to Join The Team — Takes 5 Mins
What's Included — How We Coach

Real coaching.Not sending you a spreadsheet and forgetting you exist.

01

Individualized
Programming

No copy-paste templates. Every block is written for your leverages, your recovery, and the meet on your calendar — the Strength Over Everything way.

02

Responsive
Check-Ins

Answered within 48 hours — usually significantly sooner — by a coach who actually knows you — your training, your goals, your life outside the gym.

03

Team
Community

The SOE team group chat — lifters who push each other between meets.

04

Meet-Day
Attempt Planning

100+ meet performances in the cards. Attempt selection, warm-up timing, and a coach in your corner who's done it before.

05

Nutritional
Guidance

Needs-based support — from day-to-day fueling to making weight for your class.

06

Mental
Coaching

The mental side of the sport — confidence on and off the platform, guiding you through the ups and downs of prep.

About Me — Behind SOE

Founder · Head Coach

Walking the walk.

Before the barbell, Joey spent 16 years on the football field — a multi-year team captain in high school, MVP of the Sportz Farm All-American Game, with multiple college scholarship offers to play. Along the way he was coached by former NFL players and collegiate All-Americans, learning firsthand what it takes to empower athletes to become their best selves. Leading athletes isn't new to him — it's all he's ever done.

Joey founded Strength Over Everything in 2020 and has coached 50+ lifters through 100+ meet performances. He's competed in raw powerlifting himself and has lived the sport from both sides of the platform — with gym PRs of 620lb squat, 495lb bench, and 551lb deadlift.

Today he's a nationally ranked competitive grappler competing under Masterskya Jiu-Jitsu in NYC, where he's won multiple ADCC Opens and the IBJJF New York Open.

You're not just getting a program from a Google Drive — you're getting a coach who grinds and sacrifices day in and day out, right alongside you. Stacking good training days, and letting the small wins compound into something bigger — just like you.

50+ Lifters Coached 100+ Meet Performances Raw Powerlifting NYC + Online
Athlete Testimonials — In Their Words

Real lifters.Real results.

Athlete

I was ready to walk away from powerlifting. One year with Joey: 3rd at Teen Nationals, +182lbs on my comp total, +50 DOTS, IDFPA Bench World Champion, and 4th at Junior Nationals. He didn't just coach my lifting. He kept me in the sport.

Joey Ballar carrying Joshua Yeaw at USAPL Nationals
Joshua Yeaw 110kg Junior
Athlete

My coach ghosted me 10 days out from a meet. Joey stepped in, helped me finish my prep, and I hit two PRs. About three years later: +162.5kg on my total — an 80 DOTS jump — and I'm on track to compete nationally.

Sam Han sitting on Coach Joey's shoulders celebrating a meet result
Sam Han 82.5kg Junior
Athlete

Joey helped me cut 2.5kg of vacation weight in six days to make weight at nationals — and I still totaled within 1kg of my all-time best, hit a deadlift PR, and took 5th for a medal.

Juliana Gentile with her medal alongside Coach Joey Ballar at USAPL Junior Nationals
Juliana Gentile 75kg Junior
Athlete

Joey isn't just a coach — he's a relentless force of belief. I came in stuck. I left stronger, leaner, and more confident than I've ever been. If you're serious about strength, inside and out, he's the coach to take you there.

Ryan Turck with Coach Joey Ballar at a powerlifting meet
Ryan Turck 100kg Open
My Coaching Philosophy

Strength Over Everythingisn't just about the numbers.

Stackgood training days.

Stacking good training days isn't just about lifting. In the gym, it means showing up — doing quality work, and trusting that progress adds up over time.

In life, it's the same: making one good decision at a time, taking care of yourself, and letting the small wins build into something bigger.

Strength is like a flower. It grows slowly — with care, through good days and hard days.

And it's the same with yourself.

Who This Is For

Strength Over Everythingis for people who want to get better every day.

First meet or fiftieth — I don't care where you're starting. You don't need a big total to walk through the door. You need the will to build one. We'll stack the rest, one training day at a time.

Joey B's 10 Rules to Live By

Better people. Not just better lifters.

01Attack each day with an enthusiasm unknown to mankind
02Seek first being a good person, and all else will be rewarded to you
03Details decide outcomes
04Your goal was to eat, don't complain when your plate is full
05A smile and being kind is a small price to pay for the good will and affection of others
06Losses are unavoidable but never lose heart under pressure
07Stop trying to win all your fights in the first round — greatness takes time
08Never forget why you started
09Success is multiplied when you raise others with you
10Stack good training days — better today than yesterday, better tomorrow than today

Spots open · NYC + Online

Join the team today.

Fill out the questionnaire — it takes ~5 minutes — then book a free intro call with Joey.

Apply to Join The Team — Takes 5 Mins Message Coach Joey @joeybliftsheavy

Prefer email? joey@strengthovereverything.com